7 Deadly Sins of Selling
This article was originally posted on Leopard.com Think that everything between buyers and sellers is all sweetness and light? A recent study of buyers by Leopard reports that salespeople may not be as...
View ArticleEngaging the new retail consumer
The Future of Retail and the Consumer When it comes to retail, consumer needs haven’t changed, their expectations have: Consumer needs actually change very slowly. We still want the best products...
View ArticleWhat Does the Future Hold for Social Platforms?
OgilvyOne New York sat down with our local social media expert, Benjamin Snyers, for a quick chat about the future of social media. OO: What was hot in 2015 and how is that forecasted to change in...
View ArticleThe Supermarket of the Future
This post originally appeared on OgilvyDO.com I attended a panel at this year’s NRF Big Show hosted by Microsoft and Italian supermarket chain Coop titled “The Store of the Future.” Aside from the...
View ArticleVideo Engagement Still Matters
Why Gawker is Kinda, Sorta Right About Counting Video Views In the eight years since I founded the Advanced Video Practice at OgilvyOne, I have been advising clients to avoid putting too much weight...
View ArticleWhat Can the Ad Industry Teach the Legal Sector?
There’s a lot to be gained from listening to the way other industries work and applying it to your own. This is exactly the premise of the ‘Learning from Outside Legal’ panel at The Briefing 5P...
View ArticleKey Success Factors of VR – So Far
When Virtual Reality became a hot topic a few years ago, the key success factor for the head-mounted medium was its adoption – a lot of talk and no user base kept many businesses from stepping into...
View ArticleKey Digital Trends for 2017
For the past few years, two of Ogilvy’s digital and innovation leaders,Marshall Manson and James Whatley, have collaborated on a yearly trend report outlining both where thy believe the digital and...
View ArticleThree Key Takeaways from the NRF BIG Show
Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in...
View ArticleSXSW 2017: The Big Stuff
Our friends at Bottle Rocket attended SXSW this year to learn what the future has in store for technology and users. Art directors, client and sales executives, and our top brass absorbed all they...
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